This product was created by Ashley Crouch and a team of women entrepreneurs as a response to the problem. Ashley spent years in Manhattan in the fashion and media industry, working with models, photo shoots, at Fashion Week, pitching stories for press, and writing articles. In the process, she learned how limiting messages about beauty in the media sabotage women's self-esteem. She saw how a culture of fear has created competition amongst women and undermined their ability to forge strong relationships and celebrate, rather than begrudge, each others' talents. Her experience opened her eyes to the problem and gave her media literacy to combat her own body image issues.
But that wasn't enough. Head knowledge must convert to heart knowledge for life-changing results. Ashley wanted to create a product that would both education women, but be a fun, daily companion to remind women of their worth every single day. Incorporating her own proven techniques, and drawing from years of experience, she has created this product that will reach women where they are and help them feel beautiful, empowered, and equipped to live their best life every single day.